Play Everywhere

GoPlay Indonesia, one of Gojek’s entertainment subsidiaries, launched Play Everywhere, its B2B streaming agency showcasing promising talents and content creators. 

Commissioned to craft a bold, eye-catching identity conveying joy and ubiquity, we designed the letter “P” fused with circular triangles—symbolizing “play everywhere” as a one-stop solution.

Fuchsia pink (GoPlay’s hero color in a fresh tone) pairs with vibrant accents for lively alignment, delivering a distinctive mark that pops across digital/print touchpoints.