Play Everywhere
Play Everywhere
Brand Identity
GoPlay Indonesia, one of Gojek’s entertainment subsidiaries, launched Play Everywhere, its B2B streaming agency showcasing promising talents and content creators.
Commissioned to craft a bold, eye-catching identity conveying joy and ubiquity, we designed the letter “P” fused with circular triangles—symbolizing “play everywhere” as a one-stop solution.
Fuchsia pink (GoPlay’s hero color in a fresh tone) pairs with vibrant accents for lively alignment, delivering a distinctive mark that pops across digital/print touchpoints.
Graphic Designer Anno Wicaksono Account Manager Jennifer Huang Client GoPlay Indonesia Year 2023